Anyone can count stars. We tell you the story.
Data tells you who exists. Intelligence tells you which ones are worth your time and what to say when you reach them.
Review reports
What has been going wrong, for how long, and whether anyone fixed it.
Sentiment analysis tells you 23% of reviews are negative. Useful to nobody. We follow each specific problem across the whole review history: when it first appeared, whether it got worse, whether the owner responded, whether it stopped after they said they had fixed it, and what is still going wrong today.
- Every complaint tracked from the quarter it first appeared
- Problems that were fixed, and problems that came back
- What the owner promised publicly, and whether it changed anything
- What is still open right now, ranked by how often it comes up
- Written for you specifically — see below
Lead briefs
Every lead scored against your ideal customer, with an opening line.
Describe who you sell to once. Every business you brief gets measured against it and comes back with a fit score, the reasoning behind it, and the specific hook worth opening with — drawn from what their own customers said about them.
- A fit score against your own ideal-customer profile, not a generic one
- The reason this business fits, in a sentence you can act on
- The angle to open with, taken from their reviews
- Who to contact, and anything that rules them out
- Build your profile from a few questions, or paste one you already have. Drafting it is free
The same business. Four different reports.
A report is only useful if it answers your question. Tell us who you are and the analysis is written for that job.
You own the business
What to fix first, what your last fix actually achieved, and what your customers have stopped complaining about.
You compete with them
Where they are weak, how long they have been weak there, and what their customers wish they did differently.
You are buying them
Whether the problems are structural or fixable, and whether the trend is up or down going into the deal.
You sell to them
The problem they have been failing to solve for two years — and the opening line that proves you noticed.
Why this is hard to copy
Anyone can send a month of reviews to a language model and get a summary back. That is a weekend project, and it tells you what you already knew.
The value is in the history. We already collect reviews going back years, which means we can follow a single complaint across time — first appearance, worst period, the owner’s reply, whether it stopped afterwards, whether it returned. That is a different question, and it needs the depth of data we happen to have.
What it costs
Every paid plan includes review reports each month: 1 on Starter, up to 10 on Agency. After that a report is 100 credits on any plan — 10 cents on the Pro plan, against the afternoon it would take you to read the reviews yourself.
A report reads the reviews you have already collected for that business, up to the newest 2,000, so collect the history first. The deeper it goes, the more there is to say.
A lead brief is 20 credits. Reports and briefs are charged only once they are written, and asking for the same one again is free. Writing it up for a second reader is another report.